March 11th, 2013 
Admin "Without a sincere curiosity about and empathy for the people we hope to reach, we stand no chance of developing a compelling conversation with consumers." Enjoy the read, TCB360 Smart Business Network listeners – LaTanya Junior, Your Brand Friend! In the throes of apprehending the future of advertising, much has been, and will be, said [...]
Posted in Advertising, Brand Essence, Consumer Behavior Research, Marketing 
Tags: branding 
No Comments » February 18th, 2013 Admin Enjoy the read, TCB360 Smart Business Network listeners – LaTanya Junior, Your Brand Friend Developing an effective marketing communication plan is imperative to ensuring your business doesn't offend clients, partners, and others that will come in to contact with your business. What is funny or witty to you, may come off as sarcastic and even [...]
January 17th, 2013 Admin Enjoy the read, TCB360 Smart Business Network listeners – LaTanya Junior, Your Brand Friend Digital Shoppers Seeking More Value From The In-Store Experience January 17, 2013 by MarketingCharts staff Retail e-commerce has been growing at a rapid rate, although recent research from Ipsos indicates that most Americans still prefer to shop in-store. Even [...]
March 11th, 2011 Admin 
I love this article – I'm sharing it with you, the Smart Business Network family! Enjoy! Nice Brands Don’t Finish Last While common wisdom says that “nice guys finish last,” this is not necessarily true in the branding arena, according to new analysis from trendwatching.com. In particular, trendwatching.com says “random acts of kindness,” rather than [...]
March 8th, 2011 Admin 
Retailers can use social media to turn consumers who have had a negative experience with their brand into brand advocates, according to [pdf] a new report from RightNow and Harris Interactive. Data from “The Retail Consumer Report” indicates 68% of US consumers who posted a complaint or negative review of a holiday shopping experience during [...]
Posted in Brand Essence, Featured Tags: brand, consumers, latanya junior, seo, smart business network, social networks, tcb360 1 Comment » March 26th, 2010 Admin 
Thirty-five percent of respondents said they have chosen not to purchase a certain brand because they found the advertisements distasteful. Another 22% said they have not done so but have thought about doing it, and 43% said they have never done so, writes MarketingCharts. In addition, 28% of respondents said they have chosen not to [...]
