Archive for the ‘Technology’ Category

In the Multiscreen World, Context Is King

Today’s multi-faceted world is filled with equally multi-faceted devices; smart phones, tablets, laptops, televisions with internet capabilities, and desktops, are now being used simultaneously in our day to day lives. Marketers are now faced with the task of creating context driven advertising to suit the needs of this new device driven market that will engage [...]

What the New Facebook Newsfeed Means for Brands: Five New Rules for Facebook Marketing

Recently, Facebook has made some major changes to its newsfeed that will ultimately change how you and your business interact with the consumer. Dramatic fluctuations in reach and engagement, the way your fans view your links and photos, and the dramatic cross-device changes, will either help or hinder your Facebook experience. The following article outlines [...]

A List of 10 SEO Facts That Could Blow Your Mind!

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Hello TCB360 Smart Business Network – This is a must read, please don't forget to share your thoughts. THANK YOU, LaTanya Junior, CEO TCB360 Search engine optimization is one of those things that has created many different opinions on every single effort that is associated with the practice. Over the years there have been lots [...]

Facebook Surges, Other Social Networks Gain Traction

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Hello Network – I'm sharing again, here's some great reading! LaTanya Junior Social networking category leader Facebook continued its momentum as it amassed millions of new users and people spent more and more of their time on the site, according to a new white paper from comScore. “The 2010 US Digital Year in Review” indicates [...]

Repetitive Content Turns Off Tweeters

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Please check it out TCB360 Smart Network – It's worth reading and taking to heart if you are a business owner. LaTanya Junior, CEO TCB360.com The Smart Business Network. Fifty-two percent of Twitter users say content that becomes repetitive or boring over time is a reason to stop following a brand on the site, according [...]

Facebook Makes About Face on Users’ Phone Numbers. For Now

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  Facebook announced on Friday a change to its developer and privacy policies – one that it temporarily reversed 48-hours later. In its original announcement, Facebook said it would make a user's address and mobile phone number accessible as part of the User Graph object – meaning third party developers of games and apps would [...]

Longer-term DVR Users Time Shift More

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TV viewers do more time-shifting once they have become more accustomed to using a DVR, according to a new study from The Nielsen Company. Data from “DVR State of the Media Report” indicates that in households which had acquired a DVR only within the past 12 months as of May 2010, playback added 4.3 points [...]

Half of Mobile Phone Users Considering iPhone

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Forty-nine percent of US mobile phone users are considering purchasing an iPhone for their next mobile phone, according to a new study from IHL Group and RetailConnections. iPhone, Android Most Under Consideration Data from “Going Mobile” indicates 49% of mobile phone users are considering an iPhone for their next phone. The only other mobile phone [...]

Mobile Applications Development Increased Significantly in 2010

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The number of mobile applications developed by advertisers/marketers in 2010 increased significantly year-over-year, according to a new report from Millennial Media. Major Increase in Advertisers Developing 20-50 Apps When asked the number of mobile applications they developed in 2010 compared to 2009, advertisers participating in “State of the Apps Industry 2010″ stated growth in every [...]

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