LaTanya Junior is the CEO of the Corporate Boutique; creator of www.tcb360.com the Smart Business Network; CMO of Green Apple Agency (strategic branding and marketing) and True One Agency (full service integrative digital marketing and media planning and buying – traditional, new and alternative). She is considered one of the most unique and unconventional thinkers, planners, strategists, speakers and authors in marketing today by both colleagues and clients alike. Her broad-based functional expertise includes: multichannel marketing, digital marketing; interactive; integrative marketing; direct marketing; cause related marketing; direct response; strategic planning, social network marketing; new business development; product development; partnership building; public relations, and research. Junior is a communications 360-degree proven expert who adheres to both traditional and new age communication approaches. She has led award-winning advertising and business development teams, programs and developed campaigns that extend from the most extensive reach in English and Spanish languages. Junior has a 20-year track record of successfully developing strategies and innovating new programs for some of the most recognized brands. Accounts include: American Home Products; IBM; Viacom; General Motors; Jaguar; Sony; Verizon; US Army; Jackson State University; Dove; Goya Food; Kraft Foods; State Farm Insurance; Merrill Lynch; Glaxo Wellcome; Bristol Myers Squibb, AT&T; Seagram’s America; Coca-Cola; MOET; Hands Across America; Johnson & Johnson Products; National Drug Control Policy; Dannon Yogurt; Miller Lite; Levi Strauss; US Postal Service; Chase Bank; US Census; Dark & Lovely Hair Care Products; Merck Pharmaceutical; JC Penney; USA For Africa-We Are The World; Denny's; KFC; Taco Bell; FUBU; SBDCs; George Foreman's Products; American Institute of Certified Public Accountants; United Airlines – and over 2000 small business companies. LaTanya has held positions at some of the world's most renowned and venerable marketing and advertising agencies such as Partner, Director of Planning with Ogilvy & Mather; VP, Integrated Marketing Director and Media Director with Stedman Graham & Partners; Co-Director with True North Media/New American Media Group; Brand Manager with Grey Advertising; and VP, Director of Planning & Media Director with Young & Rubicam. Junior's successes have been profiled and featured in various media, including Advertising Age; New York Times; Media Week; Ad Week; BRE Magazine; Brand Week; DRTV; PBS "A Moyers Report;" Black Enterprise; Crain Magazine; Amsterdam News; and as a BRE Magazine "Marketing and Business Watch" columnist. Peer and industry recognition includes recipient of a 40 Under 40 Achievement Award; Ad Hoc instructor for the Direct Marketing Association for the top MBA students; impaneled as a Direct Marketing Association ECHO Award judge in 2000 and 2003-2005;Y&R US Census team member winner in 2000 of the prestigious Ogilvy Award; a United States Federal Communications Commission co-Board consulting member recognized by then Vice-President Al Gore; Adult Business Educator at Jackson State University, MS; NYU/Lehman College, NY; William Patterson an Essex County (New Jersey) 2003-2010 Small Business Development Center Board Member at Large to name a few.
Authored several small business marketing books, carried by as many as 20,000 bookstores, including one that was named a “Top 100” small business planning book by Fortune Magazine.
Developed and facilitated over 500 in person new age marketing workshops and over 1500 radio show lessons.